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Introduction

Order Han Quoc - a leading e-commerce platform specializing in authentic Korean products, aimed to create a seamless shopping experience for Vietnamese consumers. Their product range included K-fashion, beauty, snacks, and K-pop merchandise, sourced directly from trusted suppliers in Korea. The platform sought to:


  • Provide fast and reliable delivery to ensure customer satisfaction.
  • Build trust and authenticity by partnering with verified suppliers.
  • Offer a user-friendly interface for a seamless shopping experience.
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Order Han Quoc

Techstack: HTML5, REST, OAuth 2., CSS3, VNPay, SSL/TLS, React.js, SePay, Google Analytics, MongoDB, Momo, Bank Transfers, Cloudflare, Facebook Pixel, GraphQL, Google Ads Docker, Kubernetes

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Result

The app offers authentic Korean products, including K-fashion, beauty, snacks, and K-pop merchandise. The platform provides a seamless shopping experience with trusted suppliers and fast delivery, making it easy to access the best of Korea.

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The new platform transformed Order Han Quoc’s e-commerce experience:


  • 100,000+ customers onboarded within the first 6 months, achieving the scalability goal ahead of schedule.

  • Customer retention improved by 40%, with 60% of customers returning for repeat purchases.

  • Traffic increased by 300%, with the platform handling 2 million+ monthly page views without performance issues.

  • Operational costs were reduced by 25%, freeing up resources for further innovation.


The AI-powered recommendations became a standout, with 90% of customers reporting higher satisfaction with their shopping experience.

Conclusion:

Order Han Quoc’s success story highlights ElevenX’s ability to:


  • Understand complex challenges and deliver tailored solutions.
  • Leverage cutting-edge technology to drive engagement and scalability.
  • Ensure cost-efficiency while maintaining high-quality standards.
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Challenge

Order Han Quoc faced several critical challenges:


  • Low customer retention: Only 20% of customers returned for repeat purchases, primarily due to slow delivery times and lack of product variety.

  • Technical limitations: The platform could only handle 5,000 concurrent users, leading to frequent crashes during peak shopping seasons.

  • High operational costs: Maintaining the platform and managing logistics consumed 40% of the budget, leaving little room for marketing and expansion.

  • Limited supplier integration: The platform lacked real-time inventory updates, causing 15% of orders to be canceled due to stockouts.


Order Han Quoc needed a scalable, efficient, and customer-centric solution to transform their e-commerce platform and achieve their vision.

Solutions

With expertise in IT outsourcing and custom software development, ElevenX designed and built a future-ready platform tailored to Order Han Quoc’s needs:


1. Seamless User Experience with Advanced Features:

  • Developed a responsive and intuitive interface using ReactJS and VueJS, reducing the bounce rate to under 10%.

  • Integrated AI-powered product recommendations to personalize the shopping experience, increasing customer engagement by 30%.


2. Cost Optimization and Future-Proofing:

  • Automated routine maintenance tasks, cutting operational costs by 25%.

  • Designed the platform with modular architecture, allowing easy integration of new features as Order Han Quoc grows.


3. Agile Development and Continuous Improvement:

  • Delivered the platform in 9 months with a 97% on-time delivery rate.

  • Conducted monthly feedback sessions with customers and suppliers to refine the platform based on user needs.

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