Introduction
Hoang Gia Fish Sauce, a premium brand known for its luxurious, high-quality fish sauce products, aimed to create a digital platform that reflected its commitment to excellence and tradition. The brand sought to:
Showcase its premium products and traditional crafting methods to a global audience.
Provide an e-commerce platform for customers to purchase products easily.
Build a luxurious and authentic brand image that resonated with gourmet chefs and cultural enthusiasts.
Hoang Gia Fish sauce
Techstack: HTML5, CSS3, JavaScript, PHP, MySQL, Local Hosting, cPanel
Cloudflare None or minimal REST for simple inquiry forms
Google Analytics SSL/TLS
Result
Hoang Gia Fish Sauce offers premium, high-quality products made with traditional methods. Crafted from the finest ingredients, it delivers rich, authentic flavors, perfect for gourmet dishes or as a cultural gift.
The new platform transformed Hoang Gia Fish Sauce’s digital presence:
Global sales increased by 300%, with 30% of revenue now coming from international markets.
Website traffic grew by 250%, with 1 million+ monthly page views and a 15% conversion rate.
Customer satisfaction improved by 40%, with 90% of users praising the platform’s ease of use and premium design.
The AI-powered recommendation engine became a standout, driving a 25% increase in repeat purchases.
Conclusion:
Hoang Gia Fish Sauce’s success story highlights ElevenX’s ability to:
Understand complex challenges and deliver tailored solutions.
Leverage cutting-edge technology to drive engagement and scalability.
Ensure cost-efficiency while maintaining high-quality standards.
Challenge
Hoang Gia Fish Sauce faced several critical challenges:
Outdated website: The existing website had a 40% bounce rate due to its outdated design and slow loading speed.
Limited e-commerce functionality: The platform lacked essential e-commerce features like secure payment gateways, inventory management, and personalized recommendations.
Low global visibility: The brand struggled to reach international markets, with only 5% of sales coming from outside Vietnam.
High operational costs: Maintaining the platform consumed 30% of the marketing budget, leaving little room for digital campaigns.
Hoang Gia Fish Sauce needed a scalable, visually stunning, and functional digital platform to elevate its brand and expand its global reach.
Solutions
With expertise in IT outsourcing and custom software development, ElevenX designed and built a future-ready platform tailored to Hoang Gia Fish Sauce’s needs:
1. Luxurious and Authentic Branding:
Redesigned the website using ReactJS and Tailwind CSS, creating a visually stunning interface that reflected the brand’s premium identity. This reduced the bounce rate to under 15%.
Incorporated high-quality visuals and storytelling elements to highlight the brand’s traditional crafting methods and rich heritage.
2. Global Reach and SEO Optimization:
Implemented multi-language support (English, Vietnamese, Japanese, and Korean) to cater to international markets.
Optimized the platform for SEO, resulting in a 200% increase in organic traffic from global markets.
Integrated Google Analytics and CRM tools to track user behavior and improve marketing strategies.
3. Scalable and Reliable Infrastructure:
Migrated the platform to Google Cloud, enabling support for 50,000+ monthly visitors without performance issues.
Reduced downtime to less than 0.1%, ensuring a seamless shopping experience even during peak traffic.
4. Agile Development and Continuous Improvement:
Delivered the platform in 7 months with a 97% on-time delivery rate.
Conducted monthly feedback sessions with customers and stakeholders to refine the platform based on user needs.